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Activision, Vivendi Pull Out Of ESA, E3 2008

News | May 2, 2008 (2 months ago) | by Zyuu | via www.gamasutra.com | Filed in Blizzard Entertainment

Apparently there has been some drama between Activision/Vivendi and ESA. The result is that you won't see Activision (which also means no Blizzard) games at E3 anymore.

Representatives from the soon-to-merge Activision and Vivendi Games have announced that the company will not be attending the E3 2008 Media & Business Summit in Los Angeles this July - with subsequent confirmation that the duo has left the ESA altogether.

An ESA representative confirmed to Gamasutra that the two companies were no longer with the organization, with communications senior VP Rich Taylor adding in a statement, "While the Entertainment Software Association remains the preeminent voice for U.S. computer and video game publishers, we can confirm that Activision and Vivendi Games opted to discontinue their membership."

He continued, "The ESA remains dedicated to advancing our industry’s objectives such as protecting intellectual property, preserving First Amendment rights, and fostering a beneficial environment for the entire industry. Our high level of service and value to members and the larger industry remains unchanged."

The news follows earlier reports from consumer website Game Nexus that an Activision representative had said: "After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities. We wish the ESA best of luck with the show."

Activision will apparently instead be hosting their own press event on the first night of the E3 event, with various other press events also likely during the week of the show – including the traditional annual media briefings from Nintendo, Sony and Microsoft.

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2 months ago

"The ESA remains dedicated to advancing our industry’s objectives such as protecting intellectual property, preserving First Amendment rights, and fostering a beneficial environment for the entire industry."

And with its deals with China Activision/Vivendi has given up on those ideals.

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2 months ago

lol, why do people keep thinking blizzard is making a D3, when they already have two big ticket items on their dev-plate? if anything it will be WotLK then SC2 and only after those two will they even think of doing a D3.

fact i wouldn't be surprised to see a Starcraft MMO to finish running that game into the ground before they start on a D3 and then a Diablo MMO.

i personally foresee Blizzard making each of their 3 big titles into MMOs [2 now that they made warcraft into an MMO]

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2 months ago

announce diablo 3 + gameplay demos on the event that activision will host and no one would attend E3's first night...

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2 months ago

I think its that Vivendi/Activison are now acting like the full blown 800 pound gorilla and simply going about their way of doing business. Give this whole scenario a few years when WoW has lived out is life cycle and lets come back and see who this whole mess turns out.

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2 months ago

Good I say. The ESA is a useless organization. What value has it had since its creation in 1994? A few good E3's? I'll give it that, but E3 is pretty much a joke now. Unveil a console, show a few games off, and then they all get shown off at some other convention.

Eh, I see no harm at all from this. I'm glad Activison/Vivendi will have their own thing too. I can just imagine that the ESA said they couldn't unveil all they wanted like D3, more SC2, WotLK, and some other super top secret program they have all at once. Mmmmm, wishful thinking, tastes like chicken.

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2 months ago

Can't we all just get along........ For the games....for the games

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2 months ago

"Activision will apparently instead be hosting their own press event on the first night of the E3 event, with various other press events also likely during the week of the show – including the traditional annual media briefings from Nintendo, Sony and Microsoft."

Ouch. Fight night? Blizzard is probably gonna announce their next big game (*cough* diablo3 *cough*) on that first night...that or new WoW info. Should steal quite a bit of E3's steam.

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2 months ago

I wonder what "business reasons" caused them to pull out of ESA?

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2 months ago

Considering that Activision and Vivendi are very big gaming publishers makes it very sad to know that they will no longer be a part of ESA. What a bummer.

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2 months ago

Feel the Drama